Global Sales Portal
AMF Bakery Systems is the world leader in bakery automation solutions. Based in Richmond, VA, they supply state-of-the-art commercial baking equipment across the globe. The AMF sales team struggled with a cumbersome sales portal that was challenging to manage, often outdated, and unavailable when connectivity was limited in the field.
Fuel Digital created a sales portal to be used at tradeshows, demos, and as an in-field training device for new team members across the world. We created a new sitemap, taxonomy, and tagging structure to streamline navigation and improve equipment findability. Product assets such as brochures, videos, and images were made easily accessible and interactive system solution views were developed to showcase best-in-class equipment.
Our team implemented a digital asset management (DAM) solution to store and manage all of AMF’s equipment assets. The DAM is flexible, scalable, and user-friendly for administrators. A DAM to sales portal integration provides dynamic synchronization of assets without a need to re-download large amounts of data with each content update. The portal can be accessed and managed across the world, across devices, and even offline.