October 18, 2023

Why is UX Important… Really?

Written by Zach Banister

In our process of creating digital products, like websites and mobile apps, our aim is always to create something that is both functional and enjoyable to use. UX is a crucial, market-differentiating aspect of our product development, shown to have a significant impact on the success of a product. We have found that, in every product we create, UX design has a deep impact on both businesses and users.

A good UX design can lead to increased customer satisfaction and loyalty. When users have a positive experience using a product, they are more likely to continue using it and recommend it to others. This can lead to increased customer retention and ultimately, more revenue for the business. A study by Forrester Research found that a positive UX design can increase conversion rates by up to 400% and that every dollar invested in UX returns between $10 to $100 over time. It was also found in this study, that businesses that invest in UX report lower customer acquisition and support costs while increasing customer retention and market share.

UX design plays a vital role in the development of a brand’s reputation. A well-designed product can create a positive perception of the brand in the minds of users. On the other hand, a poorly designed product can lead to a negative perception and ultimately, damage a brand’s reputation. It is essential for businesses to have a strong online presence and, we have seen the outcomes of how investment into a good UX design for sites, apps and digital products can help establish this.

A well-designed product should be accessible to all users, including those with disabilities. We always bring this approach into our designs. This not only helps to create a more inclusive environment but also helps to ensure that the product is accessible to the widest possible audience, resulting in increased user engagement and an empathetic posture toward all users.

In addition to these benefits, a good UX design can also lead to increased efficiency. A well-designed product should be easy to navigate and understand, which can help users complete tasks more quickly. Especially in digital products and tools, this can lead to increased productivity and ultimately, cost savings for the business.

Another important aspect of UX design is its ability to adapt to the ever-changing digital landscape. As new technologies and platforms emerge, a good UX design should be able to adapt and evolve with them. This helps to ensure that the product remains relevant and continues to meet the needs of users.

It is important to note that UX design is a collaborative process that involves the input of various stakeholders, including designers, developers, and users. By involving users in the design process, businesses can gain valuable insight into their needs and preferences, which can help to ensure that the final product meets their needs. By involving developers, our UX designers create designs that can actually be delivered, instead of wildly creative designs that are not based in sound development practices.

User Experience (UX) design is essential for the success of any product in today’s digital landscape. Good UX design can lead to increased customer satisfaction and loyalty, a strong brand reputation, accessibility, efficiency, adaptability, and a better product overall. Businesses that prioritize UX design can ultimately see an increase in revenue and customer retention.

Let us help you realize the full potential of your digital presence and the impact it can have on your business and your customers and clients.