Interactive touchscreen mapping.
Fuel Digital partnered with MirrorShow, a leader in customized trade show exhibits for Fortune 100 companies, to create an interactive touchscreen data visualization experience for PepsiCo at the National Association of Convenience Stores (NACS) 2018 annual trade show.
The team created two interactive experiences to showcase PepsiCo’s customer data reporting and analytics available to convenience store owners.
The first experience featured data-driven placement of over 160,000 convenience stores on an interactive map of the United States. The user had access to store attribute and demographic data filters to refine their view. Once a store was selected, a second dashboard displayed KPI’s, a relevant customer profile, demographic data, and product sales opportunities for that store.
The second experience included an interactive set of sliders to select demographic data such as ethnicity, median annual income, geographic location, and age. Once these attributes were set, the user was shown a custom store floorplan with selectable hotspots. This activated 55” screens that display PepsiCo products with targeted insights using plan-o-grams and store displays.